15 Basic Digital Marketing Interview Questions
Why online marketing is more preferred than offline marketing?
People shift their requirements from offline to online marketing. Now they opt for digital marketing as it comes with many benefits. Web development, SEO and hosting are some important platforms for online marketing. On the other hand, with technology development, most of the people listening to the radio, reading newspapers or watching TV goes on.
How bad links are characterized?
Bad links have some characteristics :
- Links from link exchanges
- Low Page-rank and low traffic links.
- Paid links.
- Blogs or articles spammy links.
- Website links that are not related to your site.
- Links from those sites that are not Google index.
What are the different ways to promote digital marketing you know?
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- Email Marketing
- Social Media Marketing
- E-commerce Marketing
What are some ways to get natural backlinks to your website?
For a newly launched website, the chances are almost zero for getting fast and natural links.
To get natural backlinks, OFF-Page SEO where you can get many quality backlinks which also helps to rank the website. The one common method to get natural backlinks is to write as a guest on reputed sites in a niche. While you write don’t do it for getting instant links instead you write for more than one time, but do it only on a reputed website.
What are some digital marketing tools?
- Alexa Ranking
- Rank Watch
- Keyword Planner
- Digital Point Keyword Tracker
- Google Analytics
- Crazy egg Heatmaps
- Favicon Generator
- Submit Express Link Popularity
- XML Sitemap Generator
What is a responsive website?
A site that is capable of adjusting its layout according to the orientation and viewport size of the device.
The content that is presented on the small screens and big screens appear the same but with a different layout. That offers an excellent experience over the display size.
Name some channels that promote digital marketing?
- Email Marketing
- Display Marketing
- Affiliated Marketing
- Social Networking
- Search Marketing
- Online PR
- Social Marketing
- Social Media
- Video Advertising
What are some areas where keyword used to optimize website ranking?
For higher page ranking, keyword placement matters a lot. The areas you put keywords are:
- Website URL
- Meta tag
- Website Title
- Web Page Content
Which is the best form of marketing: SEO, PPC or Digital Marketing?
SEO and PPC are part of Digital Marketing. SEO, PPC, content marketing and Display media are tricks used to achieve goals like productivity, etc. You can’t do SEO or PPC without a content marketing strategy.
What are Do-follow and No-follow links?
By default, all the links are do-follow unless they are altered to be no-follow links.
No-follow links are used to hide website links from search engines. And do-follow links are those links that allow search engine bots to index the link.
What are broken links and reasons for the broken links?
Broken links are also known as dead links. This kind of links are no longer helpful because the website is encountering one or more of the reasons below:
- An improper URL entered for the link.
- A destination website removed the linked webpage.
What are the site map and its use?
The Sitemaps protocol grants a webmaster to inform search engines about URLs on a website that are available for crawling.
This allows the search engines to crawl the site more efficiently and to find URLs that may be linked from the rest of the site’s content.
What are robots.txt and uses?
Robots.txt files are known as exclusion protocol and standard. It is a Text file that tells web robots which page on your site to crawl and which page not to crawl.
What are the different types of SEO?
SEO can be classified into two parts :
- Black Hat SEO
- White Hat SEO
Black Hat SEO as the name refers is illegitimate and against the guidelines provided by Google and Google’s algorithms.
Whereas White Hat SEO considered the most legitimate practices to get higher rankings in the search engine result pages.
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