Over the past decade, the business world has undergone a massive transformation. A strong online presence is imperative for businesses to generate more leads and sales. Making a lasting impression online is becoming challenging due to the surging number of websites. Website designing aims at making visually appealing websites full of interactive features that capture the attention of users. Here are some web designing mistakes that could be hampering your website’s performance.
High Loading Time
Are your sites taking too long to load? If so, it is the right time to rethink some design elements. Search Engines give preference to sites providing a good user-experience. By improving your site speed, you can enhance web traffic and conversion rate.
Make sure to optimize your website images, especially on the home page of your website. Users are highly likely to exit a website that takes too long to load. Hefty modules, themes, and plugins could be another reason behind slow website speed. Therefore, keep updating these elements to newer versions timely. Check your website speed and errors with the help of the GTmetrix or PageSpeed Insights tool.
The use of mobile phones is skyrocketing at an increasing rate. With over 5.20 billion active mobile users worldwide, it is whimsically essential for businesses to have a mobile-friendly website. Businesses miss out on a lot of traffic because they do not consider making their sites mobile-friendly. By taking a web designing course in Chandigarh, you will be able to avoid web designing mistakes that most people commit.
If you are facing the issue of low website users, it is time to check whether your website is mobile responsive or not. Make sure to provide a quality experience to your audience’s mobile devices. By meeting your users’ expectations, you can keep hordes of users engaged on your site.
Poor Navigation or Design
Small or big, every organization needs a website in this digital age. By offering an optimal viewing experience on all browsers and mobile devices, you make yourself stand out from the hordes of competitors. A fully functional website is highly beneficial for users, especially when you would like them to complete a certain task. For instance, buying an item from the online store or signing up for a newsletter.
If you haven’t considered it yet, there may be a possibility that the pathway around your website hasn’t been build correctly for users. Formulating your website design and layout is imperative if you are facing the challenge of bad user retention.
Missing or Terrible Call-To-Action
Many times, businesses fail to achieve their objectives even after getting lots of traffic on their websites. If your website traffic is high, but the conversion rate is low, then you may not be steering your users adequately. Make sure to add more effective call-to-action on your website blogs and pages. In the world of marketing, it is called conversion marketing because it helps turn a user into a customer or follower. For improving the client and user on-boarding processes, it is necessary to apply some conversion rate optimization.
No Web Analytics
Regular diagnosis of a website is necessary to find out and treat a problem. Web Analytics and SEO are the top diagnostic tools that help you know how well your site is doing in terms of traffic and rankings.
In the digital marketing industry, it is said that the best place to hide a corpse is the second page of Search Engines. So, if you want your website to be seen on the first page of Google, it is the right time to consider SEO. Search Engine Optimization will help you make your website appear higher on the SERPs.
Besides, Analytics will help you know the average visit duration on your website. If you want to know what users are doing on a certain page of your website, Analytics will help you know that as well. This way, you will be able to see whether the latest elements that you’ve added to your website are acting. With the help of analytics, you will find out what your users are doing before they leave your website.
Website Lacking the Essential Information
Businesses lose out on valuable traffic because they fail to list the details that users look at on a webpage. For instance, if you are running a business, you must include business hours for your customers. Besides, you should include essential information, including location and contact details. In order to attract visitors to your business location, it is imperative to look at integrating Google Maps into the location section.
Have you ever visited a website with outdated articles or a neglected news section? You’ve probably not considered revisiting the website. Users do not like interacting with sites that can’t tell them things they want to know. Therefore, they are highly likely to visit other websites for updated content and news. Reviving old content can help you boost your traffic and rankings.
Do you want to create a standout web design for your website to boost conversions and generate revenue? Joining a Web designing course in Chandigarh would be highly beneficial to those who want to become successful web designers.